Our mission is working with stakeholders in creating a better world.  We wish to be useful and be trusted.  We support the vision pursuance and address the diversified needs of the affluent families, their family offices and the institutions that serve them. 

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We want to help families protect and enhance their family wealth, to assist in the pursuit of leadership in philanthropic endeavors, to secure a sound future for themselves and for future generations.  We also aim to support the next generation leaders in the families understand the responsibility of their inheritance and its meaning to the family, to the business and to the people surrounding them. 

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In supporting multi-family offices, we promote the industry, advocate MFO members to practise the highest ethical standard and deliver customers with professional & reliable services. We conduct research with particular interests in the long-term development of the industry and propose regulatory policies for crafting a healthy environment that favor the business competition of family offices operating & servicing clients in Asia.